The Risk-Reward Equation in Sponsoring a Professional Sports Franchise
You might be wondering why the Association of Genuine Alaska Pollock Producers (GAPP) then decided to partner with the Seattle Kraken and their home, Climate Pledge Arena (CPA) and be so eager to be called the “Official Whitefish of the Seattle Kraken and Climate Pledge Arena”. So here’s the risk-reward analysis for sports sponsorships, as I see it.
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