GAPP PARTNERSHIP PROGRAMS BOOST AWARENESS AND DEMAND
GAPP Launches Next Round of Partnership Program
We set out to think bigger by bringing in new partners and innovative new products for this most recent round of GAPP’s Partnership Program. After a very competitive review of proposals that totaled over $5 million in requests, we have exceeded this ambitious goal. GAPP has newly awarded over $1.6 million to fourteen partners for 20 different projects to launch innovative new products, bringing Wild Alaska Pollock to new venues and launching large marketing and influencer programs that help drive awareness and demand of this amazing species across many formats.
MEET OUR NEW PROGRAM PARTNERS
New England Seafood
Fish Said Fred- In Europe, New England Seafood will partner with GAPP on an educational campaign to educate consumers via their Brand “Fish Said Fred”. The campaign will be activated in supermarket chains Waitrose and Ocado both instore and online to help consumers learn more about Wild Alaska Pollock whilst inspiring them with delicious, easy to cook recipes.Learn more
Pure Catch Wild Alaska Omega-3 Supplement
To fully utilize each fish, GAPP partnered with Pure Catch®, a Trident Seafoods brand, to bring the freshest sustainable sources to their new Pure Catch® Wild Alaska Omega-3 Supplement, concentrated to deliver triple the amount of essential omega-3s found in wild Alaska pollock.Learn more
MEET OUR PREVIOUS NORTH AMERICAN PROGRAM PARTNERS
MEET OUR PREVIOUS EUROPEAN PROGRAM PARTNERS
GAPP Marketing Toolkits for Partners and those who market Wild Alaska Pollock
GAPP has developed marketing toolkits for Wild Alaska Pollock products based on the results of consumer research. These toolkits help GAPP Partners and others who market Wild Alaska Pollock effectively communicate the attributes that matter most to consumers by demographic and channel the product is marketed in. These toolkits have proven to be successful in building not only awareness and demand for Wild Alaska Pollock, but in building a positive association with the fish and the brands that market it. These toolkits were a finalist for a 2021 PRovoke Media SABRE Award for the most effective B2B marketing campaign in the agribusiness space.