GAPP PARTNERSHIP PROGRAMS BOOST AWARENESS AND DEMAND
GAPP Partnership Program Enters Its Fifth Year of Funding Product Innovation and Promotion Concepts
GAPP is actively seeking break-through proposals for its latest round of Partnership Program funding. For the second year in a row, GAPP has expanded the program’s focus on global opportunities for Wild Alaska Pollock and other “growth areas” for the fish.
Access full application materials here.
Listen to the webinar about the Program here.
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GAPP Marketing Toolkits for Partners and those who market Wild Alaska Pollock
GAPP has developed marketing toolkits for Wild Alaska Pollock products based on the results of consumer research. These toolkits help GAPP Partners and others who market Wild Alaska Pollock effectively communicate the attributes that matter most to consumers by demographic and channel the product is marketed in. These toolkits have proven to be successful in building not only awareness and demand for Wild Alaska Pollock, but in building a positive association with the fish and the brands that market it. These toolkits were a finalist for a 2021 PRovoke Media SABRE Award for the most effective B2B marketing campaign in the agribusiness space.