GAPP PARTNERSHIP PROGRAMS BOOST AWARENESS AND DEMAND
GAPP Partnership Program Enters Its Fifth Year of Funding Product Innovation and Promotion Concepts
GAPP is actively seeking break-through proposals for its latest round of Partnership Program funding. For the second year in a row, GAPP has expanded the program’s focus on global opportunities for Wild Alaska Pollock and other “growth areas” for the fish.
Access full application materials here.
Register for the May 9th Informational Webinar here.
Register for the May 10th Informational Webinar here.Read the funding announcement
MEET OUR NEW PROGRAM PARTNERS
MEET OUR PREVIOUS NORTH AMERICAN PROGRAM PARTNERS
MEET OUR PREVIOUS EUROPEAN PROGRAM PARTNERS
New England Seafood
Program: 1) Launching Wild Alaska Pollock "tenderloin" product in U.K. retail space. 2) In Europe, New England Seafood will partner with GAPP on an educational campaign to educate consumers via their Brand “Fish Said Fred”. The campaign will be activated in supermarket chains Waitrose and Ocado both instore and online to help consumers learn more about Wild Alaska Pollock whilst inspiring them with delicious, easy to cook recipes.Read More
GAPP Marketing Toolkits for Partners and those who market Wild Alaska Pollock
GAPP has developed marketing toolkits for Wild Alaska Pollock products based on the results of consumer research. These toolkits help GAPP Partners and others who market Wild Alaska Pollock effectively communicate the attributes that matter most to consumers by demographic and channel the product is marketed in. These toolkits have proven to be successful in building not only awareness and demand for Wild Alaska Pollock, but in building a positive association with the fish and the brands that market it. These toolkits were a finalist for a 2021 PRovoke Media SABRE Award for the most effective B2B marketing campaign in the agribusiness space.