GAPP PARTNERSHIP PROGRAMS BOOST AWARENESS AND DEMAND

New GAPP Partners Span 3 Countries, Numerous New Wild Alaska Pollock Products

Fifteen new partners spanning three countries and various channels including retail, convenience, out-of-home and new product innovation were announced Monday at the Association of Genuine Alaska Pollock Producers (GAPP) Annual Meeting celebrating all things Wild Alaska Pollock. These new partnerships represent an aggressive recruitment effort to identify partners for the Program that are excited about the endless possibilities of Wild Alaska Pollock and are willing to bring an equal or greater commitment of matching funds to ensure the success of the various programs.

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MEET OUR NEW PROGRAM PARTNERS

Gorton's Seafood

Program: It’s Seafood Time Digital Program

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Trans-Ocean

Program: Influencer, Tik Tok & Instagram Program

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Neptune Snacks

Program: New Surimi Snacking Launch

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7-Eleven

Program: Lent Limited Time Offer Program

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Angulas Aguinaga

Program: Krissia Surimi Communication Program

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King & Prince Seafood

Program: Mrs. Paul’s Relaunch in Universities

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Restaurant Depot

Program: Chef Influence Program

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Nordstrom

Program: Chef's Feature Program

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Okuhara Foods

Program: Pupu Paste Culinary School Initiative

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Moji Sushi

Program: Waze Marketing Program

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Globowl

Program: International Influenced Baby Food Launch

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Trident Seafoods + Oak View Group

Program: Oak View Group Integrated Partnership Program

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Fujisan

Program: University and Retail Program

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Noronha Pescados

Program: Launch of Wild Alaska Pollock Breaded Products

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MEET OUR PREVIOUS NORTH AMERICAN PROGRAM PARTNERS

Denny's

Program: New Wild Alaska Pollock menu items for dine-in and carryout

Gorton's Seafood

Programs: 1) Strategic Marketing Campaign for Wild Alaska Pollock products, 2) Air Fried Fish Fillets

High Liner Foods

Program: Alaska Wild Wings and Wild Alaska Pollock Burger launch

MIDWESTERN PET FOODS

Program: Wild Alaska Pollock pet foods marketing campaign

Neptune Snacks

Program: Wild Alaska Pollock Fish Jerky

SCHWAN'S HOME DELIVERY

Program: Signature Parmesan Crusted & Beer Battered Fillet marketing campaign

TRANS-OCEAN PRODUCTS

Programs: 1) Whole Foods Wild Alaska Pollock surimi promotion and ad campaign, 2) Influencers, recipes and digital content creation to raise consumer consciousness of the endless possibilities around their Crab Classic surimi seafood brand.

TRIDENT SEAFOODS

Program: Surimi in school lunch programs, Wild Alaska Pollock Burger promotion, Wild Alaska Pollock influencer promotions

7-Eleven

Program: Wild Alaska Pollock Fish Sandwich (202 Lent) and Wild Alaska Pollock Fish Bites (2021)

Restaurant Depot

Program: Drive awareness of Wild Alaska Pollock through Print & Digital.

Louis Kemp

Program: Launch of Nancy Fuller Superbowl Surimi Campaign

Lucky Louie's Fish Shack

LTO for Wild Alaska Pollock Fish Tacos & Fish-Bowl- While at Lucky Louie Fish Shack at the Seattle-Tacoma Airport

Nordstrom

In celebration of Earth Month, throughout April 2022, Nordstrom Restaurants and Specialty Coffee bars are featuring certified-sustainable Wild Alaska Pollock on the menu.

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Alaska Naturals® Food Toppers for Dogs

GAPP is partnering with Alaska Naturals^®, a Trident Seafoods brand, to bring Alaska Naturals^®Wild Alaska Pollock Oil Food Topper for Dogs to consumers to deliver essential EPA + DHA omega-3s, to support brain, skin, and coat health.

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Pure Catch Wild Alaska Omega-3 Supplement

Pure Catch^®Wild Alaska Omega-3 Supplement, concentrated to deliver triple the amount of essential omega-3s found in wild Alaska pollock.

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Okuhara Foods

Fishcake for Families- New partner and Hawaiian-based Okuhara Foods will re-launch their Fishcake brand and launch a new Pupu Paste product.

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King & Prince Seafood

Fish Fillet Sandwich C-Store Campaign throughout the Midwest during Lent.

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MEET OUR PREVIOUS EUROPEAN PROGRAM PARTNERS

Angulas Aguinaga

Program: Heat & eat surimi seafood line and a new category of surimi seafood products

New England Seafood

Program: 1) Launching Wild Alaska Pollock "tenderloin" product in U.K. retail space. 2) In Europe, New England Seafood will partner with GAPP on an educational campaign to educate consumers via their Brand “Fish Said Fred”. The campaign will be activated in supermarket chains Waitrose and Ocado both instore and online to help consumers learn more about Wild Alaska Pollock whilst inspiring them with delicious, easy to cook recipes.

Pickenpack Seafoods

Program: 1) New Wild Alaska Pollock Fish & Sauce and Wild Alaska Pollock Potato Topper. 2) Pickenpack will be launching new Kibbeling and Trapez product lines at retail stores in Germany and expanding their popular fish fingers “Prezl” breading.

Young's Seafood

Program: Launch & promote "Chipshop Quarter Pounder" with Wild Alaska Pollock

GAPP Marketing Toolkits for Partners and those who market Wild Alaska Pollock

GAPP has developed marketing toolkits for Wild Alaska Pollock products based on the results of consumer research. These toolkits help GAPP Partners and others who market Wild Alaska Pollock effectively communicate the attributes that matter most to consumers by demographic and channel the product is marketed in. These toolkits have proven to be successful in building not only awareness and demand for Wild Alaska Pollock, but in building a positive association with the fish and the brands that market it. These toolkits were a finalist for a 2021 PRovoke Media SABRE Award for the most effective B2B marketing campaign in the agribusiness space.

Download the toolkit here