GAPP PARTNERSHIP PROGRAMS BOOST AWARENESS AND DEMAND
Every year, GAPP invests in brand partnerships around the world that bring Wild Alaska Pollock to market in new and innovative ways. With approximately 100 different partnerships to date, we have invested close to $10 million of our own funds to support influencer campaigns, new product development, and Lent programs. When partner funds are included, these marketing efforts have exceeded $50 million in collective global marketing spend. Our partnerships include some of the most influential companies in the industry, such as Walmart, Arby’s, Gorton's, Costco, and many more. We have invested in Colombia, Spain, Japan and the United States.
We are proud to work with these companies to introduce Wild Alaska Pollock to different markets and new customers. We value all of our partnerships equally and look forward to continuing to collaborate with new and existing partners to bring Wild Alaska Pollock to even more people around the world. For more information and how to apply see below for some FAQs, a sample RFP and sample report metrics, or contact Ron Rogness [email protected]
Partnership Program 1-pager (Japanese)
June 9, 2025 Webinar recording Passcode *O6955*J
MEET OUR 2024 PROGRAM PARTNERS
MEET OUR PREVIOUS PROGRAM PARTNERS
GAPP Marketing Toolkits for Partners and those who market Wild Alaska Pollock
GAPP has developed marketing toolkits for Wild Alaska Pollock products based on the results of consumer research. These toolkits help GAPP Partners and others who market Wild Alaska Pollock effectively communicate the attributes that matter most to consumers by demographic and channel the product is marketed in. These toolkits have proven to be successful in building not only awareness and demand for Wild Alaska Pollock, but in building a positive association with the fish and the brands that market it. These toolkits were a finalist for a 2021 PRovoke Media SABRE Award for the most effective B2B marketing campaign in the agribusiness space.