GAPP PARTNERSHIP PROGRAMS BOOST AWARENESS AND DEMAND

Apply Now to Receive Funds!

The Partnership Program was conceived by the GAPP Board of Directors to recognize and provide support for companies throughout the Wild Alaska Pollock industry who are looking to bring new and innovative products to market. The program also supports companies ready to introduce the fish to food influencers and decision-makers at forums where it hasn’t previously been visible.

GAPP is currently accepting proposals for its next round of Partnership Projects. GAPP welcomes proposals from any organization within North America or Europe with a desire to build awareness and demand for Wild Alaska Pollock in those specific marketplaces. All product inputs will be considered – fillets, surimi, roe, fishmeal, or oil.

See Full Program Details

Download Program Submission Forms

Download the Webinar Presentation

Download Sample Metrics

More About GAPP’s Partnership Program

The Association of Genuine Alaska Pollock Producers (GAPP) is seeking innovative proposals for its next round of Partnership Program funding in North American and Europe. All proposals are due to GAPP by July 20^th and will then be reviewed by the appropriate GAPP Committee and the Board of Directors. Final funding announcements will be made no later than early September.

“This year, we want to think even bigger, bringing new partners into the program and working to identify new opportunities for more unique products, including those made with Wild Alaska Pollock surimi and roe," said CEO Craig Morris.

Denny's

Program: New Wild Alaska Pollock menu items for dine-in and carryout

Gorton's Seafood

Program: Strategic Marketing Campaign for Wild Alaska Pollock products

High Liner Foods

Program: Alaska Wild Wings and Wild Alaska Pollock Burger launch

MIDWESTERN PET FOODS

Program: Wild Alaska Pollock pet foods marketing campaign

One For Neptune

Program: Wild Alaska Pollock Fish Jerky

SCHWAN'S HOME DELIVERY

Program: Signature Parmesan Crusted & Beer Battered Fillet marketing campaign

TRANS-OCEAN PRODUCTS

Program: Whole Foods Wild Alaska Pollock surimi promotion and ad campaign

TRIDENT SEAFOODS

Program: Surimi in school lunch programs, Wild Alaska Pollock Burger promotion, Wild Alaska Pollock influencer promotions

7-Eleven

Program: Wild Alaska Pollock Fish Sandwich (2020 Lenten Season)

Angulas Aguinaga

Program: Heat & eat surimi seafood line and a new category of surimi seafood products

New England Seafood

Program: Launching Wild Alaska Pollock "tenderloin" product in U.K. retail space

Nomad Foods

Program: Conduct new consumer research to drive awareness and appreciation of Wild Alaska Pollock

Pickenpack Seafoods

Program: New Wild Alaska Pollock Fish & Sauce and Wild Alaska Pollock Potato Topper

Young's Seafood

Program: Launch & promote "Chipshop Quarter Pounder" with Wild Alaska Pollock

GAPP Marketing Toolkits for Partners and those who market Wild Alaska Pollock

GAPP has developed marketing toolkits for Wild Alaska Pollock products based on the results of consumer research. These toolkits help GAPP Partners and others who market Wild Alaska Pollock effectively communicate the attributes that matter most to consumers by demographic and channel the product is marketed in. These toolkits have proven to be successful in building not only awareness and demand for Wild Alaska Pollock, but in building a positive association with the fish and the brands that market it. These toolkits were a finalist for a 2021 PRovoke Media SABRE Award for the most effective B2B marketing campaign in the agribusiness space.

Download the toolkit here