Insight from our experts about GAPP and all things Wild Alaska Pollock.

Stupendous Market for Stable Surimi in China

GAPP team visits Ding Wei Tai, leading surimi seafood products producer and uncovers a wealth of unmet potential for surimi in China.



Impressions of China Wild Alaska Pollock processing for Domestic Consumption

Craig Morris, GAPP CEO and American Seafood’s Executive Vice President of Global Marketing, Strategy and Innovation Margery Schelling, reflect on their impressions and key takeaways from the tour of the Beiyang Jiamei in Qingdao, China.


A Tale of Two Club Stores and the Rotisserie Chicken

Jacob Christensen , January 09, 2020

What do Rotisserie Chickens in China and Wild Alaska Pollock have in common?

Read More

Relationships are Key to Success in China

Jeffery Kauffman , January 08, 2020

GAPP member Jeffery Kauffman of Central Bering Sea Fishermen's Association discusses his observations of the China mission trip so far.

Read More

Wild Alaska Pollock is perfectly ‘On Trend’ for 2020

Craig Morris , January 02, 2020

What are the hottest food trends of the new year and how will Wild Alaska Pollock take advantage of them?

Read More

Looking Beyond the Dock

Craig Morris , December 18, 2019

Is the future of the industry more about volume? Or value?

Read More

Seafood—and Wild Alaska Pollock—Aren’t Going to Lose the PR Battle Without a Fight

Craig Morris , December 05, 2019

Facts matter, before, during and after a crisis.

Read More

Wild Alaska Pollock and Budweiser Have More in Common than Beer-Battered Fish and Chips

Craig Morris , November 05, 2019

At our first-ever Annual Meeting last week we unveiled the preliminary results of our comprehensive consumer research, all designed to understand which of our fish’s attributes are most motivating to consumers and why.

Read More

Wild Alaska Pollock: All Upside

Craig Morris , September 27, 2019

A few weeks ago, a friend of mine from the protein industry was on a panel

Read More