Meetings and Events

Highlights from the 2021 Annual Meeting!

Wednesday, October 27th, 2021 GAPP's 2021 Annual Meeting “Harnessing Surimi’s Star Power," was held with over 200 participants. The industry rallied together to learn and grow together!

The audience engaged in the following topics:

  • GAPP’s Next “Big Idea”
  • The Wild Alaska Pollock Year-over-Year Research
  • Surimi Seafood Messaging & Why it Matters
  • Wild Alaska Pollock 2040: Diversifying our Export Opportunities- Presented by McKinley Group
  • What’s in a Name?- The Labeling Battle
  • Partnership Program Highlights
  • And More! 

Meeting Agenda

Meeting Slide Deck

On-Demand Recording

Thank you to our 2021 Annual Meeting Sponsors

Gold Level General Sponsor

Gold Level General Sponsor

Gold Level General Sponsor

Gold Level Sponsor

Silver Level General Sponsor

Silver Level General Sponsor

Bronze Level General Sponsor

Speaker/Meeting Session Sponsor

Registration Bags Sponsor

Bronze Level General Sponsor

Event App Sponsor

Bronze Level General Sponsor

Bronze Level General Sponsor

Video Conferencing Sponsor

Bronze Level General Sponsor

Meet our 2021 Annual Meeting Speakers

Craig Morris

Genuine Alaska Pollock Producers CEO

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Craig Morris

Genuine Alaska Pollock Producers CEO

CEO of Genuine Alaska Pollock Producers

Craig Morris is a passionate advocate and ambassador for the U.S. food and agriculture industry and has dedicated his entire professional career to advancing the interests of various U.S. agricultural commodities. Craig currently serves as the chief executive officer for GAPP. By leveraging both new and existing partnerships and a keen sense of marketing know-how, Craig works to identify new markets and further develop relationships with the industry’s most critical customers to continue growing demand for Wild Alaska Pollock.

Craig previously served as the vice president of International Marketing for the National Pork Board (NPB). In this role, he oversaw the development and execution of NPB’s international marketing strategy.

Prior to this role, Craig served as a deputy administrator in the United States Department of Agriculture's Agricultural Marketing Service where he oversaw the Agency's marketing efforts for the meat, poultry, egg, fish, grain, and seed industries. Earlier work experience with the Agency included serving as an international marketing specialist, working to gain entry and build demand for U.S. meat products in foreign markets. Apart from government service, Craig served as the assistant vice president of Food Safety for Future Beef Operations, LLC, in Arkansas City, Kansas, and as the manager of Scientific and Technical Affairs for the American Meat Institute.

Craig received his Bachelor of Science degree with Distinction in Animal Science from Iowa State University and served as a regent’s graduate fellow while earning his Doctorate in Animal Science from Texas A&M University.

Richard Edelman

COVID-19 Trends that are Here to Stay and Trust: Edelman Trust Barometer Research

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Richard Edelman

COVID-19 Trends that are Here to Stay and Trust: Edelman Trust Barometer Research

Chief Executive Officer (CEO) of Edelman

Richard Edelman is the CEO of Edelman, a global communications firm.

The firm was named to Advertising Age’s 2019 A-List and was honored as “PR Agency of the Decade” by both Advertising Age and The Holmes Report.

Richard has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses. He has advised senior executives through significant disruptions within their organizations, including Samsung and United Airlines. He has counseled countries in every region of the world on economic development programs. As the creator of the annual Edelman Trust Barometer, Richard has become one of the foremost authorities on trust in business, government, media and NGOs.

In 2020, Richard was inducted into the American Advertising Federation’s Advertising Hall of Fame. In 2019, he was named the PR Agency Professional of the Past 20 Years by PRWeek and was inducted into the publication’s Hall of Fame; in 2014, he was inducted in the Arthur W. Page Society’s Hall of Fame. Richard is regarded as an industry thought leader and has posted weekly to his blog since 2004.

He serves on the Board of Directors of the Ad Council, the Chief Executives for Corporate Purpose (CECP), the Atlantic Council, Project HOOD, P33, the Gettysburg Foundation, the 9/11 Museum and the National Committee on U.S. China Relations. He is a member of the Civic Committee of the Commercial Club of Chicago, World Economic Forum and PR Seminar.

Richard earned his M.B.A. from Harvard Business School in 1978 and a Bachelor of Arts from Harvard College in 1976.

Ron Rogness

Wild Alaska Pollock Fishery Update

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Ron Rogness

Wild Alaska Pollock Fishery Update

GAPP Consultant

Ron Rogness started his career nearly 30 years ago as a commercial fisherman in Washington State and later in Alaska. Rogness currently serves as an economic consultant to GAPP, assisting with fishery and trade reports, business-to-business sustainability efforts, and as a “technical” media expert. Previously, Rogness served as staff economist for the North Pacific Fishery Management Council, in purchasing roles at Long John Silvers and the Unified Foodservice Purchasing Co-op, LLC, and as the Vice President of Sustainability and Corporate Relations at American Seafoods. His extensive environmental advocacy, resource economics knowledge, and international trade experience lends GAPP a constant helping hand.

Mary Elizabeth Germaine

Wild Alaska Pollock Year-over-Year Research Reveal

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Mary Elizabeth Germaine

Wild Alaska Pollock Year-over-Year Research Reveal

Partner, Managing Director at Ketchum Analytics

Mary Elizabeth leads Ketchum’s research, measurement and analytics sector, Ketchum Analytics. Since joining the agency in 2001, she has been instrumental in growing the business from a handful of team members to well over 60 in 12 cities globally today.

With close to 20 years of experience as a marketing and communications researcher, Mary Elizabeth counsels clients on how to make the best use of data and analytics and derives insights to develop, measure and optimize strategic communication programs. Her work spans all stages of the communications process – from planning to testing to evaluation. She is responsible for the development of a variety of Ketchum’s proprietary tools, including those used for measurement, audience profiling, strategy and creative testing, optimization, as well as the agency’s strategic planning process among others. Her remit is to infuse data and analytics across all aspects of the Agency’s work.

Her background is in the area of corporate reputation research. When she first joined Ketchum, she launched and managed Ketchum Reputation Lab which is a proprietary specialization of the group. In the Lab, the team uses analytics as the basis for the development of corporate reputation programs. Work in this space includes the following clients: Takeda, Janssen, Novartis, NBCUniversal, Kohler, Hilton Worldwide, Michelin, Dow, ConAgra, White Wave Foods, Best Buy, Newmont, Genentech, Sears, Nokia, and Cox Communications. 

Prior to joining Ketchum, she was a Senior Project Manager at Roper Starch Worldwide. While at Roper she worked in the Public Affairs division managing custom research for a variety of clients. She was also responsible for the design, analysis, and reporting of the Fortune/Roper Corporate Reputation Index. 

She has also worked as Senior Project Director at Capstone Research where she managed sales tracking studies for tobacco and food companies. These studies looked at how various promotions and point of sale/purchase materials affected overall sales. Her responsibilities also included quality control management of 1000 vendors nationwide. She received a B.A. in Psychology and History from Rutgers University, New Brunswick, NJ.

Mary Elizabeth is a thought leader within the research space, and regularly speaks about data and it's use within communications at various conferences and events. Some recent examples include moderating panel discussions at the AMEC Global Summit, regular speaking engagements with PRSA, including PRSA ICON, and Ragan Communications Conferences among others.

 

Kathryn Harrington

Wild Alaska Pollock's Nutritional Niche

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Kathryn Harrington

Wild Alaska Pollock's Nutritional Niche

Senior Vice President

A DC-transplant from western New York, Kathryn’s career started on Capitol Hill as deputy press secretary for retired US Senator John W. Warner from Virginia. Since then she’s married public affairs savvy with strategic communications expertise to create compelling and effective communications initiatives for multinational food companies, agribusinesses and trade associations.

Her work in food started at Edelman, where she was a counselor to leading food corporations seeking to bolster brands, mitigate vulnerabilities and increase market share. Kathryn has held leadership roles within global public relations firms, the nonprofit and association sectors, and the White House. More recently, she oversaw the DC office of Padilla|FoodMinds.

At Eat Well Global, Kathryn is a future-focused, agile leader charged with uncovering innovative and big picture strategies to deliver meaningful results for clients and EWG.

Jenna Mills

Wild Alaska Pollock's Nutritional Niche

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Jenna Mills

Wild Alaska Pollock's Nutritional Niche

Account Coordinator

Jenna is a Registered Dietitian with a unique blend of scientific curiosity,  creativity, and communication skills. After graduating with her M.S. from TC, Columbia University and earning her RD credential, Jenna embarked on a non-traditional career in nutrition. Before joining Eat Well Global, Jenna began her career with a role in marketing communications at Kerry followed by a position in scientific affairs at RXBAR. In her current position at Eat Well Global, Jenna enjoys using the left and right sides of her brain to creatively communicate nutrition science for different audiences on behalf of her clients. She is grateful for the opportunity to learn from so many different stakeholders that touch the food system and the ability to collaborate with team members all over the world. Outside of work, Jenna enjoys going for long lakeside runs and exploring the Chicago food scene with her husband, son, and weird-looking dog, Lloyd.

Christine Durkin

Partnership Panel Lead

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Christine Durkin

Partnership Panel Lead

GAPP Consultant

Christine Durkin is a skilled marketing professional who officially joined the GAPP team on April 1st, 2021. Durkin will serve as a Marketing Consultant working part-time for GAPP, helping to manage its Partnership Programs around the world and identifying new marketing opportunities. Durkin spent much of her career at Unilever, championing as the North America Marketing Director for major brands in the food industry, before moving to start-up Yummly as Head of Strategic Partnerships. She then moved into consulting roles where she was then discovered from her unique, extensive experience by GAPP.

 

Sharon Ripps

Surimi Set-Up: What Makes Surimi Spectacular

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Sharon Ripps

Surimi Set-Up: What Makes Surimi Spectacular

GAPP Consultant, Principle and Co-Founder of R3 Consulting LLC

Sharon Ripps is a principle and co-founder of R3 Consulting LLC and helps clients develop products, targeting and communication strategy against consumer, professional and retail audiences. Sharon brings decades of experience providing insights, strategy and consulting to executives in consumers packaged goods, adult beverages, financial services and healthcare at clients including AMEX, PepsiCo, Nestle, Pernod-Ricard, ABInbev, GILT Groupe, American Seafoods Group, Genuine Alaska Pollock Producers and others.

 

John Connelly

What's in a Name: The Labeling Battle

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John Connelly

What's in a Name: The Labeling Battle

President of National Fisheries Insitute (NFI)

John Connelly has helped lead the National Fisheries Institute since 2003.  In that role, he coordinates NFI members’ advocacy with Congress and various federal agencies, including the Food and Drug Administration.

Arlin Wasserman

Beyond Surimi: Other Opportunities for Wild Alaska Pollock

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Arlin Wasserman

Beyond Surimi: Other Opportunities for Wild Alaska Pollock

Founder and Managing Director of Changing Tastes

Arlin Wasserman is the founder and managing director of Changing Tastes. Over the past two decades, he has helped identify and catalyze some of the most significant shifts in the way business and consumers think about food. 

Wasserman’s accomplishments include working with General Mills to develop the first sustainability strategy for a major U.S. food company and creating a strategy to drive growth in the once nascent U.S. organic food industry, including raising awareness of antibiotic use in dairy and livestock production, and developing the Plant-Forward culinary strategy which is now is a major focus of culinary innovation in the western world.

Arlin previously served as Vice President of Sustainability at Sodexo, and as the executive champion for culinary and health and wellness efforts in the North American market. During his tenure, Dow Jones and the Financial Times recognized Sodexo as having the best sustainability performance among all publicly traded hospitality companies.

Learn more at www.changingtastes.net

Partnership Program Panelists

Mike Campanile

Trident Seafoods

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Mike Campanile

Trident Seafoods

 

Mike currently works for Trident Seafoods as the Sr. Brand Manager for the Louis Kemp brand. Previously he has held brand and product marketing roles at Aqua Star, Oberto Sausage Company & Eddie Bauer.   He is also a graduate of NFI’s Future Leaders class of 2019.

Nick Mendoza

Founder of Neptune Snacks

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Nick Mendoza

Founder of Neptune Snacks

 

Nick Mendoza is Founder & CEO of Neptune Snacks, a mission-driven brand bringing convenience to the seafood category with delicious, sustainable Wild Alaska Pollock Jerky and other ocean-based, shelf-stable snack foods. From an upbringing on a New Mexico cattle ranch, Nick found a career in seafood through studying Environmental and Marine Resources at Stanford University, followed by a graduate degree in Sustainable Aquaculture from the University of Stirling Institute of Aquaculture in Scotland.

Prior to Neptune, Nick developed food system and seafood supply chain expertise working in eight countries including a disruptive project that sparked industry-wide change in the $15B global shrimp farming industry, research with sustainable next-generation aquafeeds, and sailing on several trans-Pacific research expeditions as Marine Scientist at Stanford. He broadcasts his passion for introducing more consumers to sustainable seafood as a speaker, author, and passionate entrepreneur. 

Rich Lawrence

Category, Brand & Innovation Director at New England Seafood- Fish Said Fred

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Rich Lawrence

Category, Brand & Innovation Director at New England Seafood- Fish Said Fred

Graduate of Unilever Marketing Academy and former Unilever Companies Management Development Scheme Trainee. With 15 years Marketing Experience at Blue Chip Marketing Businesses: Unilever, L’Oreal & PepsiCo before joining Weetabix as Head of Brand.

Managed Scale Brands:

  • Lays Asia-Pacific ($10bn)
  • Walkers UK (£600m)
  • Weetabix UK (£150m)

Created & Seeded low budget Challenger Brands:

  • Naked Juice (PepsiCo)
  • Leap & Fish Said Fred (NESI)

Has been at NESI since 2016 and on the Operating Board since 2020. Has responsibility for leading the business across Product Marketing, Brands, Consumer & Category Insight and New Product Development

Amin Nabli

COO at Aquamar

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Amin Nabli

COO at Aquamar

 

An accomplished, results-driven international senior sales leader with over 13 years of experience in the consumer packaged industry. Expertise in Sales Leadership, Account Management, Business Development, Category Management, Trade Marketing, Consumer Marketing, and Distributor-Based Markets.

Interested in GAPP's 2021 Partnership Program Webinar?

GAPP's 2021 Partnership Program Webinar was held virtually on Tuesday, May 25, 2021, at 11 a.m. EST/ 8 a.m. PST. Didn't make it? Click below to see what makes a winning application and get your questions answered about the Partnership Program requirements. If you have questions regarding GAPP's Partnership Program, please email christine.durkin@alaskapollock.org.

FAQ's

Watch the Webinar

Download the Webinar Presentation

Thank you for attending the 2020 Wild Alaska Pollock Annual Meeting!

The second-annual GAPP Annual Meeting was held virtually on Monday, October 12, 2020. Want to revisit one of our incredible speaker sessions or panels? Click the link below to watch the event on demand!

Watch the Event On Demand

 

 

2019 ANNUAL MEETING RECAP

On October 29, 2019, GAPP held its first-ever Annual Meeting at the World Trade center in Seattle. The event was themed, “Celebrating our Perfect Protein: Wild Alaska Pollock.”

The agenda and day were focused on networking, brainstorming how to best take advantage of opportunities, and overcoming challenges that the industry faces.  

GLOBAL OUTREACH

GAPP staff also routinely participates in events in Seattle, Washington, Washington D.C., and around the world. Recently, GAPP CEO Craig Morris spoke at the 2019 Groundfish Forum in Berlin, Germany where he gave a market update on the Wild Alaska Pollock fishery and announced the new European Partnership Program.

See Craig’s Presentation