Setting the course with leadership and experience
Staff
Dr. Craig Morris
Chief Executive Officer
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Dr. Craig Morris
Chief Executive Officer
Dr. Craig Morris is a passionate advocate and ambassador for the U.S. food and agriculture industry and has dedicated his entire professional career to advancing the interests of various U.S. agricultural commodities. Craig currently serves as the chief executive officer for GAPP. By leveraging both new and existing partnerships and a keen sense of marketing know-how, Craig works to identify new markets and further develop relationships with the industry’s most critical customers to continue growing demand for Wild Alaska Pollock.
Craig previously served as the vice president of International Marketing for the National Pork Board (NPB). In this role, he oversaw the development and execution of NPB’s international marketing strategy.
Prior to this role, Craig served as a deputy administrator in the United States Department of Agriculture's Agricultural Marketing Service where he oversaw the Agency's marketing efforts for the meat, poultry, egg, fish, grain, and seed industries. Earlier work experience with the Agency included serving as an international marketing specialist, working to gain entry and build demand for U.S. meat products in foreign markets. Apart from government service, Craig served as the assistant vice president of Food Safety for Future Beef Operations, LLC, in Arkansas City, Kansas, and as the manager of Scientific and Technical Affairs for the American Meat Institute.
Craig received his Bachelor of Science degree with Distinction in Animal Science from Iowa State University and served as a regent’s graduate fellow while earning his Doctorate in Animal Science from Texas A&M University.
Ron Rogness
Director, Industry Relations, Partnerships & Fishery Analysis
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Ron Rogness
Director, Industry Relations, Partnerships & Fishery Analysis
Ron Rogness joins GAPP as Director of Industry Relations, Partnerships and Fishery Analysis. Ron Rogness previously served as an economic advisor to the Association of Genuine Alaska Pollock Producers. Prior to this role, he was Vice President of Sustainability and Corporate Relations for American Seafoods Group in Seattle, Washington. Ron also spent eleven years in seafood purchasing for Long John Silver’s Restaurants and then, after LJS was purchased by Yum! Brands, served seven years in seafood purchasing and government affairs for the Unified Foodservice Purchasing Cooperative, the exclusive supply chain manager for Yum! Brands U.S. restaurants. Ron started his career in the seafood industry in 1980 as a commercial fisherman, first in Washington State and later Alaska. After graduate work in fisheries economics at University of Alaska, he served as staff economist for the North Pacific Fishery Management Council in Anchorage Alaska. Following three years with the Council, Ron spent five years as staff economist and West Coast Government Relations Representative at the National Fisheries Institute.
Sam Murphy
Vice President, APFA Director of Communications
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Sam Murphy
Vice President, APFA Director of Communications
Sam joins GAPP with nearly a decade of experience in strategic storytelling and people-centered communication. A South Florida native who grew up fishing with his dad on the Atlantic and never passed up a seafood dinner, he’s excited to dive into an industry that feeds millions and sets the standard for sustainability. Most recently at AAA Washington and Alaska Airlines, Sam is passionate about building relationships and elevating the voices behind the work. Based in Seattle, Sam spends his free time outdoors—paddleboarding, hiking, or flying Cessna's—and is eager to learn everything there is to love (and share) about Wild Alaska Pollock.
Jasmine Butler
Manager, Graphic Design & Content Creation
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Jasmine Butler
Manager, Graphic Design & Content Creation
Jasmine Butler is a versatile creative with eight years of experience bringing ideas to life through video, design, and content production. She’s known for her sharp eye for detail, visual storytelling skills, and ability to create work that feels both polished and personal. With a passion for crafting meaningful content, Jasmine thrives in collaborative environments where creativity and intention meet. Whether she’s behind the camera, curating aesthetics, or shaping visual narratives, she approaches each project with curiosity, care, and a commitment to high-quality execution. Outside of work, she finds inspiration in nature, food, and quiet moments by the water.
Ryan Housden
Special Projects & Events Coordinator
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Ryan Housden
Special Projects & Events Coordinator
Hello, I’m Ryan. I grew up in eastern Pennsylvania in the foothills of the Pocono Mountains. I attended college at the University of Rhode Island, receiving a B.S. in Marine Biology in 2018. My sense of adventure and desire to explore lead me to the North Pacific Groundfish observer program. During my time as an observer, I fell in love with the PNW and I gained a tremendous appreciation for the Alaskan pollock fishing industry.
After returning home for some time, working odd jobs as a pizza maker and school bus driver, I’ve returned to Seattle and am now the Office Manager and Accounts Payable for Golden Alaska Seafoods. I bring a can-do attitude and I’m always looking to assist and learn. Outside of work I spend my time racing stock cars on iRacing, playing indoor and outdoor volleyball, and watching sports (namely football and hockey). Looking forward to working with you all!
Julie Cisco
Special Projects & Events Coordinator
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Julie Cisco
Special Projects & Events Coordinator
Julie brings to GAPP many years of experience in the maritime sector, commercial fishing and seafood processing in Alaska, as well as other areas including the Gulf of Mexico and South America. She has worked on Wild Alaska Pollock trawlers and other commercial boats. She assists GAPP with events, committee and Board meetings and membership services.
Reid Severson
Manager, Website & Social Media
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Reid Severson
Manager, Website & Social Media
Reid Severson joins GAPP with a background in digital activation across Seattle-based companies in the meat & seafood and Champagne industries. Reid brings a unique blend of creativity, strategy, and passion for community building to his role at GAPP. He’s excited to help GAPP and its partners build a strong, authentic online presence that reflects both their shared mission and individual strengths.
Advisors
Sharon Ripps
Research Advisor
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Sharon Ripps
Research Advisor
Sharon Ripps is a principle and co-founder of R3 Consulting LLC and helps clients develop products, targeting and communication strategy against consumer, professional and retail audiences. Sharon brings decades of experience providing insights, strategy and consulting to executives in consumers packaged goods, adult beverages, financial services and healthcare at clients including AMEX, PepsiCo, Nestle, Pernod-Ricard, ABInbev, GILT Groupe, American Seafoods Group, Genuine Alaska Pollock Producers and others.
BOARD OF DIRECTORS
Jim Johnson
Chairman
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Jim Johnson
Chairman
Jim Johnson is President, Chief Executive Officer and a partner in Glacier Fish Company, where for the past 17 years Jim has served in various key executive roles. Jim is a board member of Glacier Fish Company and North Star Fishing Company and also serves the broader industry as incoming board Chairman of the Genuine Alaska Pollock Producers, board President of the At-Sea Processors Association (APA) and board Member of the Pacific Whiting Conservation Cooperative.
Doug Christensen
Vice Chairman
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Doug Christensen
Vice Chairman
Arctic Storm Holding Company
Doug Christensen joined Arctic Storm Holding Company LLC in October of 1986 and was promoted to president in 1992. Today, Doug holds the additional title of CEO. Doug attended the University of Washington and earned two degrees: a Bachelor of Science in Fisheries and a Bachelor of Arts in Accounting. In addition to his GAPP board membership, Doug serves as chairman of the United States Surimi Commission, as president of the Pollock Conservation Cooperative, and as director of the At-Sea Processors Association.
Jeb Towne
Treasurer
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Jeb Towne
Treasurer
Jeb Towne joined Global Seas in 2008 and was appointed President in 2025. Over the course of his tenure, he has held key leadership roles including Controller, Chief Financial Officer, and Vice President. Jeb has also been an active leader within the industry. He is a former President of the Northwest Fisheries Association, has served on the Steering Committee for GAPP, is an NFI Future Leader, and has been a director of the Alaska Fishermen’s Safety Association. Jeb earned his Bachelor of Arts in Accounting from Siena College.
John Henderschedt
Secretary
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John Henderschedt
Secretary
John is the President and CEO of Phoenix Processor Limited Partnership. He started his career in the seafood industry in 1986 as a Russian-speaking joint venture representative on Soviet processing vessels. He then worked in several executive positions in the Alaska seafood processing sector, including at Phoenix Processor from 2001 to 2011. Before returning to Phoenix Processor in 2019, John was employed by Duke University as Executive Director of Fisheries Leadership and Sustainability Forum and by NOAA Fisheries as its Director of International Affairs and Seafood Inspection. John served on the North Pacific Fishery Management Council for seven years and currently serves as a member of National Fisheries Institute Executive Committee, the Chairman of Pacific Seafood Processors Association, and the President of the Alaska pollock Mothership Fleet Cooperative. In his free time, John enjoys cooking, sport fishing, and solving the New York Times crossword.
Hunter Berns
Director
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Hunter Berns
Director
Hunter Berns is the General Manager of Bering North LLC, which owns and operates 9 catcher vessels that operate in the Bering Sea pollock and cod fisheries and the Gulf of Alaska groundfish fisheries. Hunter was born and raised in Kodiak, Alaska where he grew up fishing for salmon seining and gillnetting for his parents around Kodiak Island. He holds a M.S. in Marine Resource Management from Oregon State University. He is also honored to serve as President of United Catcher Boats, a trade group that represents and advocates for trawl catcher vessels in Alaska and the West Coast.
He enjoys cooking and making woodfired pizza with his family and enjoying the beautiful areas around Washington.
Joe Bundrant
Director
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Joe Bundrant
Director
Trident Seafoods
Joseph L. Bundrant, son of company founder Chuck Bundrant, is the chief executive officer of Trident Seafoods Corporation headquartered in Seattle, Washington. Starting with a single vessel in 1973, Trident now operates a fleet of modern offshore vessels, shore-based primary processing operations, and critical independent fleet support services located in coastal communities throughout Alaska. Trident also owns facilities in Seattle, Anacortes, Bellingham, and Everett. With secondary processing facilities and sales offices located around the globe, Trident has grown to become the largest vertically integrated seafood harvesting and processing company in North America.
Born on the remote island of Kodiak, Alaska, Joe has continued the tradition of growing the family-owned business from the inside out; nurturing loyal employees and fishermen while extending Trident’s brand and trusted reputation around the globe.
James Mize
Director
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James Mize
Director
James is the President of Golden Alaska Seafoods, an at-sea mothership processor active in the Bering Sea pollock fishery with a fleet of eight associated harvesting vessels. The MV Golden Alaska is unique in that it is directly owned by the fishermen that own the boats that deliver pollock to it in proportion to their catch and thus is the closest thing to an agricultural cooperative in the Bering Sea where instead of farmers joining together to build the grain elevator to distribute grain to a hungry world, here it is fishermen joining to support the processing and distribution to feed high-quality, nutritious, abundant and sustainable pollock protein products to the same hungry world.
James brings a lifetime of fishing experience to his role, having fished in groundfish and crab fisheries throughout Alaska and the west coast. James is the proverbial officer that “crawled up the hawsepipe,” having worked his way up from processor to deckhand, engineer, first mate and finally captain, having achieving his USCG captain’s license in 1994 before eventually coming ashore to management. After a long education at sea, James eventually got his education at University of Washington and UCLA, where he received a JD/MBA, as well as Victoria University of Wellington (New Zealand) where he earned a Masters in Development Studies under a Fulbright Scholarship. James briefly practiced law at a big firm and as NOAA General Counsel before returning in 2012 to fisheries management in the mothership sector of the pollock fishery.
When not focused on day-to-day operations running Golden Alaska Seafoods, you will likely find James on a beach digging clams, a boat in Puget Sound chasing salmon, or hiking in the mountains looking for wild mushrooms.
Eric Deakin
Director
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Eric Deakin
Director
Coastal Villages Region Fund
Eric Deakin is the Chief Executive Officer at Coastal Villages Region Fund. Before serving as CEO, Eric was the Chief Operating Officer from 2018-2020. He began at Coastal Villages as an IT Manager in July of 2008 and has been with the company since.
Before starting his career, Eric attended University of Phoenix. In 1998, Eric started working at Xerox as a Senior Systems Analyst and used his technical expertise there for more than 7 years. After working at Xerox, Eric transitioned to TKC Communications where he diligently served as the Director of Alaska/Pacific Operations.
Eric represents the at-sea processors sector of the Wild Alaska Pollock industry on the GAPP Board of Directors and offers highly valuable insights to help further the mission of GAPP.
Luke Fanning
Director
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Luke Fanning
Director
Luke Fanning has served as CEO of APICDA and its subsidiaries since 2018. A lifelong Alaskan, he began his career in the fishing industry as a teenager, working in the halibut longline and salmon seine fisheries. Luke’s professional relationship with APICDA began in 2007 during his banking career, when he served as the organization’s commercial banker.
Mark JoHahnson
Director
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Mark JoHahnson
Director
Westward Seafoods
Mark JoHahnson serves as president of Westward Seafoods and Alyeska Seafoods, the U.S. subsidiaries of Maruha-Nichiro Group. Mark was appointed to this role in 2015 and has worked with the company since 1994. Mark has served on the GAPP board of directors since 2015.
Justin Johnson
Director
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Justin Johnson
Director
Captain, F/V Pegasus
Justin Johnson began his commercial fishing career at 15 years old when he started as a processor in the local fish plant in Newport, Oregon. He went to work on the boats in 1998 after high school. His first year in the Bering Sea was 1999. For the past 20 years he has been on the F/V Pegasus a 100 ft trawler that participates in both the Alaska shoreside pollock fishery as well as the cod trawl fishery in the Bering Sea.
OUR MEMBERS
The Association of Genuine Alaska Pollock Producers is dedicated to building demand for and awareness of Wild Alaska Pollock. GAPP unites the Wild Alaska Pollock industry around this common, core goal.
GAPP membership is comprised of Wild Alaska Pollock harvesters, community development quota groups, and at-sea and shore-based processors.
Akutan Catcher Vessel Assoc.
Alyeska Seafoods
Aleutian Pribilof Island Community Development Assoc.
Arctic Fjord/Arctic Storm
Bristol Bay Economic Development Corp.
Central Bering Sea Fishermen's Assoc.
Coastal Villages Region Fund
Glacier Fish Company
Golden Alaska Seafoods
High Seas Catchers’ Co-op
Northern Victor Fleet Cooperative
Norton Sound Economic Development Corp.
Phoenix Processor Limited Partnership
Trident Seafoods
Unalaska Fleet Cooperative
Unisea Fleet Cooperative
Westward Fleet Cooperative
Westward Seafoods
Westward Seafoods, Northern Victor Division
Associate members
GAPP associate members represent all facets of the industry.
Mako
Gorton’s Seafood
USI Insurance Services
Gold
Aquamar
Channel Fish
Delta Western
High Liner Foods
King & Prince Seafood
Kongsberg Underwater Technology
Trans-Ocean Products
Silver
AgWest FCS
BAADER
Flottweg
KeyBank
Marel
NORPEL
Rabobank
Three Bears Alaska
Bronze
AlaskOmega
Alaska Reefer Management
Arion Banki
Beck Pack Systems
CFE Seafoods
Coastal Transportation
Gadre USA, Inc.
GS Marine
Highland Refrigeration
Ikonika Automation
Industrial Resources, Inc.
International Paper Olympia
Islandsbanki
K&L Gates LLP
Kloosterboer Dutch Harbor
Lafferty's EMS
Pacific Stevedoring
Perkins Coie
Safe Catch
Skipsteknisk AS
Sugiyo USA
Wells Fargo
Young Ocean, Inc.
BECOME AN ASSOCIATE MEMBER
Join the Genuine Alaska Pollock Producers as an associate member and help guide our industry to its best days ever.
SEE ALL MEMBER BENEFITS >
ASSOCIATE MEMBER APPLICATION FORM >
GAPP COMMITTEES
STEERING COMMITTEE
Purpose: The steering committee will be responsible for assisting GAPP with its short-term and long-term strategic planning and ensuring that the organization is meeting its stated goals. Overarchingly, the steering committee will be responsible for connecting the dots between the two GAPP committees that sit below it (Marketing and Research), ensuring cross-functional collaboration and measuring committee and GAPP output against the set individual plans. This committee will also be instrumental in planning the long-term GAPP budget and ensuring industry alignment and support around GAPP’s mission and vision. In the long-term, the committee will work with GAPP to draft and gain alignment around a multi-year strategic plan and consideration for dues increase(s). View the charter here.
Staff Contact: Craig Morris, Chief Executive Officer
Committee Members:
Jason Martin, Golden Alaska (Chair)
Jacob Christensen, Arctic Storm
John Henderschedt, PLLP (Board liaison)
Jake Holbrook, Gorton's
Bart Lovejoy, Glacier Fish Company
Grant Mirick, APICDA (Board liaison)
Trevor Murakami, Westward Seafoods
Elizabeth Reed, Westward Fleet Cooperative
John Salle, Trident Seafoods
Nick Souza, CVRF
Jeb Towne, Global Seas
