GAPP PARTNERSHIP PROGRAMS BOOST AWARENESS AND DEMAND
GAPP PARTNERSHIP PROGRAMS
GAPP created the Partnership Programs to help meet the unrealized potential for Wild Alaska Pollock around the world. We work with partners on projects that help to build a brand identity for Wild Alaska Pollock—increasing excitement about the fish and its story. To create Wild Alaska Pollock pride, partners work with GAPP to address barriers, formulate new ideas and new products, and offer innovative solutions for Wild Alaska Pollock where it has previously been excluded at retail, foodservice, or other sales channels.
We also must bring attention to Wild Alaska Pollock in forums that include influencers and consumers who were previously unaware of its existence and make them aware of its strong attributes as both an ingredient and a center-of-the-plate protein. Partners work collaboratively with GAPP to achieve these goals and communicate success of the funded projects.
NORTH AMERICAN PARTNERSHIP PROGRAM BRINGS NEW PRODUCTS TO MARKET
The North American Partnership Program was conceived by the GAPP board of directors to recognize and provide support for companies throughout the Wild Alaska Pollock industry who are looking to bring new and innovative products to market. The program also supports companies ready to introduce the fish to food influencers and decision makers at forums where it hasn’t previously been visible.
GAPP is currently reviewing proposals for the third round of funding under the program, and funding decisions will be announced by December 15, 2019.
MEET OUR NORTH AMERCIAN PROGRAM PARTNERS
EUROPEAN PARTNERSHIP PROGRAM
GAPP’s Partnership Program is now available to European markets. Proposals are welcome from any organization in any country with a desire to reintroduce Wild Alaska Pollock to the crucial European marketplace. Proposals should focus on introducing Wild Alaska Pollock to new channels, in new formats, and with new influencers.
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GAPP GOES TO SCHOOL
GAPP is here to help elevate your school lunch menu with nutritious, tasty, and versatile Wild Alaska Pollock. Check out our comprehensive resources available that help create awareness and excitement for great fish for great kids.