September 22, 2021

Registration Open for Third Wild Alaska Pollock Annual Meeting Celebrating Surimi Seafood Specifically

 

SEATTLE, Wash.—The third annual Wild Alaska Pollock meeting will be held on October 27, 2021, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. The meeting, to be held virtually, will once again bring together representatives from all segments of the Wild Alaska Pollock industry, marketing experts and visionary speakers designed to challenge the status quo and inspire collaboration for tackling future challenges.

“This year’s meeting will focus heavily on evolving consumer needs and preferences with a special focus on Surimi Seafood made with Wild Alaska Pollock,” said Craig Morris, Chief Executive Officer of GAPP. “Surimi Seafood has often been an unsung hero for the industry and we want to help continue to harness its star power and showcase the opportunities for surimi seafood products.”

Over the last year, GAPP has invested heavily in nationwide consumer research that concretely demonstrated that the more consumers learned about what Surimi Seafood made from Wild Alaska Pollock is, the more consumers liked it. The research further demonstrated that the more Surimi Seafood recipe ideas consumers have, the more likely they are to put a package in their shopping cart, more often.

“When effectively marketed, consumers agree, Surimi Seafood is anything but ‘imitation,’ it’s real seafood and GAPP won’t let this research just sit on the shelf. We are working with our members and partners to action this research and this meeting will be a showcase for these efforts,” added Morris.

While Surimi will be a heightened focus with speakers discussing the product’s labeling challenges, branding opportunities and influencer-led recipe development plans for the holiday season; there will also be presentations that address the opportunities and challenges for Wild Alaska Pollock in its other product forms.

“There will be something for everyone at this year’s meeting—we’ve really focused on how each presentation builds upon the last to generate robust discussion, collaboration and hopefully some ‘aha’ moments for our industry as a result,” said Morris. “It continues to be a year that’s had its ups and downs and we’ll look at how consumer trends are impacting the food and seafood spaces in particular—looking at each challenge as an opportunity for our industry.”

The event will begin at 8:00am and last until 1:00pm. Information about the event’s theme, registration, and a detailed agenda is available on the GAPP website at https://www.alaskapollock.org/about-us/events. GAPP would like to thank its current event sponsors: Trans-Ocean, UniSea, Urner Barry, R3 Consulting, Global Seas, Glacier Fish Company and the Alaska Seafood Marketing Institute.

GAPP is still actively seeking sponsors for this important event. Companies interested in sponsoring this event can contact GAPP for more information at info@alaskapollock.org.

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