January 05, 2021

Louis Kemp, GAPP Aim to Make Super Bowl Sunday Surimi Sunday

A new dream team has formed to promote Wild Alaska Pollock surimi seafood products just in time for Super Bowl Sunday, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. Food Network star Nancy Fuller has teamed up with surimi seafood brand Louis Kemp® Crab Delights® to create unique surimi recipes that football fans nationwide can whip up as part of their Super Bowl LV spreads on February 7, 2021. The recipes will be advertised on foodnetwork.com beginning on January 13 and will be championed by the chef, television personality and social media mogul, introducing more consumers to the delights of surimi seafood made with Wild Alaska Pollock.

“I’m sharing my favorite game day recipes…Crab Cake Bites and Buffalo Crab Dip,” said chef Fuller. “Made with delicious fully cooked Louis Kemp Crab Delights made from sustainable Wild Alaska Pollock, these quick & easy crave-able recipes are sure to not make you crabby, even if your favorite team loses!”

The campaign, part of GAPP’s North American Partnership Program, will also align with the launch of Louis Kemp’s new “buy online” feature on their website. The brand will also be offering a $0.50 rebate through the popular coupon website Ibotta to consumers who try and buy any of their products during the same time period.

“Surimi seafood is the perfect option for consumers looking to introduce something new, fun, trendy and sustainable to their snack stadiums and game-day delights this year,” said Craig Morris, GAPP CEO. “It’s time that Super Bowl Sunday became synonymous with Surimi and we’re so excited to partner with Louis Kemp and the amazing Nancy Fuller to show consumers that surimi seafood is not only a touchdown—it’s a going to be your new go-to MVP.”

The one-of-a-kind recipes will introduce fans from coast to coast to this versatile, affordable option in formats familiar to Super Bowl food enthusiasts. Louis Kemp® Crab Delights® can be found at such retailers as Wal-Mart, Kroger, Hy-Vee, Albertsons/Safeway, Wakefern, Target, Meijer and other major retailers nationwide. Visit www.louiskemp.com for a complete list of all local locations.

“These recipes make me want to dance in the endzone and I know that they’ll make everyone feel the same. Cheers to Surimi Super Bowl LV!” said Morris.

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