February 04, 2020

GAPP Still Seeking Proposals for European Partnership Program

SEATTLE, Wash.—The Association of Genuine Alaska Pollock Producers (GAPP) is still seeking proposals for the European Partnership Program, the deadline is March 15, 2020. The program expands the incredibly successful North American Partnership Program to the important European market. The organization begin soliciting proposals to build awareness and demand for Wild Alaska Pollock throughout Europe after the 2019 Groundfish Forum. Companies with an innovative new product or channel that they are seeking to place Wild Alaska Pollock in are encouraged to submit their funding request for consideration by the GAPP Committees and Board of Directors as soon as possible.

“This Partnership Program, which was the vision of the GAPP Board of Directors, is arguably the most important and effective initiative that GAPP has undertaken to date,” said Craig Morris, Chief Executive Officer of GAPP. “We know there are plenty of companies out there who want to use Wild Alaska Pollock and bring our amazing fish to new consumers in Europe. We want to partner with you to do just that and blow the European market wide open!”

GAPP welcomes proposals from any organization, in any country, who has a desire to re-introduce Wild Alaska Pollock to the European marketplace by communicating its storied attributes, with particular focus on bringing this fish into new channels, new formats, and with new influencers and/or recipes. All product formats will be considered—fillets, surimi, roe, fishmeal or oil.

Identical to the North American Partnership Program, each partner submitting proposals must bring equal or greater funds to the table to be considered.

“We’re looking for companies with a passion for Wild Alaska Pollock who need resources to put our amazing protein, in new formats and new channels, in front of our customers,” said Morris. “GAPP is here to help companies seize on the incredible potential to build demand and awareness for Wild Alaska Pollock in Europe, in all its amazing forms, from fillet, to surimi to roe to oil.”

Information for interested applicants, including a proposal template, can be found on the GAPP website at: https://www.alaskapollock.org/about-us/programs.

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