GAPP Partners with Gorton’s Seafood to Launch Innovative Air Fried Products

The Association of Genuine Alaska Pollock Producers (GAPP) is committed to supporting breakthrough products that highlight the amazing benefits of Wild Alaska Pollock.   Gorton’s has been a long-time GAPP partner, and the relationship continues with its latest launch.  

“When we learned Gorton’s was launching its new Wild Alaska Pollock Air Fried Fish Fillets, we wanted to be part of this incredible innovation,” said Craig Morris, GAPP CEO.  “We are always looking for partners who want to tap into the growing demand for convenient, healthy and delicious foods.”

Gorton’s Air Fried Fillets are air fried before they get to the consumer which makes for a light, crispy breading that has 50% less fat. The product can be prepared in either the oven or the air fryer. These fillets combine panko breadcrumbs with whole Wild Alaska Pollock and are the perfect meal for anyone who is looking for the satisfying crunch of breaded seafood without feeling weighed down. The air fryer process used is proprietary to Gorton’s - they use hot air, not oil to cook the product. 

“We are proud that our new Air Fried Fillets are part of this round of GAPP Partnership Funding.  GAPP has been a tremendous partner, given their strong expertise on all the benefits of Wild Alaska Pollock,” said Jake Holbrook, VP of Marketing at Gorton’s. “Not only do these Air Fried products taste great and have 50% less fat, but they come with the sustainability and nutritional benefits of Wild Alaska Pollock.”

This Partnership is designed to help support Gorton’s comprehensive communications plan focused on driving awareness and trial of the new product line. The new Air Fried Fish Fillets are available now in stores nationally.

“Gorton’s has a long history of developing high quality products and innovating in the seafood category. It is no surprise that Wild Alaska Pollock is prominent in this new launch,” said Morris.  “It’s the perfect product to deliver the flaky texture and great taste. We can’t wait to see the results of this program.”

For more information about Wild Alaska Pollock and this partnership program visit alaskapollock.org.