People of Wild Alaska Pollock Social Toolkit

People of Wild Alaska Pollock Social Toolkit

This new effort is a culmination of months of work capturing real-time interviews and footage of more than 20 industry representatives at all levels of the Wild Alaska Pollock supply chain and cataloguing that footage into various videos, social media assets and other content to be used by GAPP members, partnership program partners and customers in bringing further transparency to the Wild Alaska Pollock fish and fishery.

Join the Movement! Here's How You Can Get Involved:

👉 Follow GAPP on Instagram, Facebook, X, Tik Tok, and subscribe to our Youtube! Be part of our vibrant community!

👍 Show your love for the People of Wild Alaska Pollock by liking and engaging with the posts.

🔄 Share the inspiring stories from our People of Wild Alaska Pollock campaign with your friends and followers. Let's spread the word together!

✨ Use our campaign hashtag, #TeamWildAlaskaPollock, in all your posts. 

🌟 And most importantly, help us amplify these incredible stories by sharing the videos on your own pages. Let's celebrate the dedicated individuals who make it all happen!

 

*We would love for you to share these posts on your socials to spread the word! However, we do ask to please make sure to wait until after the content has gone live to share. Thank you!

 

PARTNER ASSETS: VIDEO POSTS

*Click the picture to take you to the download link!

 

Every Thursday is People of Wild Alaska Pollock Day!

Join us in celebrating the incredible individuals who make the Wild Alaska Pollock industry thrive. 🙌

Get involved:

  • Use one of our posts to show your support.
  • Create your own post using our assets!

Hero Video Trailer

Live Date on GAPP Socials - 10/26/23

 

Social Copy:

🌟 Introducing the People of Wild Alaska Pollock People 🌟

Get ready to meet the unsung heroes of the Wild Alaska Pollock fishery. From dedicated captains to hardworking crew members and supportive communities, these incredible individuals make it all happen.

Join us in celebrating their stories, their passion, and their commitment to sustainability. Watch the trailer and make sure to share to celebrate the wonderful people who work to feed the world!

Watch the full video at: https://www.youtube.com/watch?v=ZtiE8X5mpnU&t=104s [Link in bio for Instagram]

#TeamWildAlaskaPollock #WildAlaskaPollock #PollockPeople #Fishingindustry

Ben Heys Video

Live Date on GAPP Socials - 11/2/2023

 

Social Copy:

🌊 Captain Ben Heys, at the helm of the Northern Jaeger, loves his job: "We feed millions worldwide!" 🌎

A tribute to the heroes like Captain Heys, who help feed the world with Wild Alaska Pollock. 🙌 

To learn more about the People of Wild Alaska Pollock, click the link below [Website Link] (Link in Bio for Instagram)

#TeamWildAlaskaPollock #WildAlaskaPollock #PollockPeople #Fishingindustry

 

 

 

Ruthie Anderson Video

Live Date on GAPP Socials - 11/9/2023

 

Social Copy:

"I feel more privileged and humbled by just working... being able to help support them, and give them a voice to make sure they're taken care of, so, that's why I'm here." 🙏

In this industry, it's not just a job; it's a calling. Ruthie's dedication to supporting her colleagues and ensuring their well-being is a testament to the heart and soul of the Wild Alaska Pollock community. Together, we stand strong. 💪

To learn more about the People of Wild Alaska Pollock, click the link below [Website Link] (Link in Bio for Instagram)

#TeamWildAlaskaPollock #WildAlaskaPollock #PollockPeople #Fishingindustry

 

 

Ron Kjorsvik & Emily Gibson's Video

Live Date on GAPP Socials - 11/16/2023

 

Social Copy:

"A lot of people focus on fishing sustainably, but we also need to focus on processing sustainably." 🌍

Sustainability isn't just about the catch; it's about every step in the process. Ron and Emily highlight a crucial aspect of the Wild Alaska Pollock industry – sustainable processing. Let's remember that every choice we make along the way matters. 🌊

To learn more about the People of Wild Alaska Pollock, click the link below [Website Link] (Link in Bio for Instagram)

#TeamWildAlaskaPollock #WildAlaskaPollock #PollockPeople #Fishingindustry

 

 

Jeff Crain's Video

Live Date on GAPP Socials - 11/23/2023

 

Social Copy:

In the heart of the Bering Sea, family bonds run deep. Meet Jeff Crain, captain of the Sovereignty for Trident Seafoods, and his son Nick. 🚢

"It's important to be able to provide for your family, this is the best way I know how to do it." Their story is a testament to the strong ties that bind the Wild Alaska Pollock community together.

To learn more about the People of Wild Alaska Pollock, click the link below [Website Link] (Link in Bio for Instagram)

#TeamWildAlaskaPollock #WildAlaskaPollock #PollockPeople #Fishingindustry