Craig Morris , January 09, 2026

A Blessing Before the Journey North

 

Today, I had the honor of attending the Blessing of the Fleet in Newport, Oregon, as the vessels prepared to set sail for the waters off Alaska and the start of the 2026 Alaska Pollock fishing season. It was a deeply moving experience—one that I will carry with me long after the boats depart over the days ahead.

Standing on the dock, below the large American Flag the community erected for the event, it became immediately clear that this ceremony is far more than a tradition. For the captains, crews, and their families, the Blessing of the Fleet represents hope, faith, and a moment of collective pause before months of hard, often dangerous work at sea. Loved ones gathered closely, sharing embraces and quiet words, fully aware that the weeks and months ahead will be defined by distance, sacrifice, and trust in both skill and providence.

I was humbled to be invited to attend in my role as CEO of the Association of Genuine Alaska Pollock Producers. While I spend much of my time talking about sustainability, markets, and global demand for Wild Alaska Pollock, today was a powerful reminder of the human foundation beneath everything we do. The fishery exists because of these men and women—because of their expertise, courage, commitment, and, yes, personal sacrifice to bringing this nutritious and sustainable food they catch to tables around the world.

The vessels preparing to depart—Miss Birdie, Pegasus, Bay Islander, Marathon, New Life, Seeker, Raven, Predator, Leslie Lee, Pacific Ram, Arctic Ram, Majesty, Sea Dawn, Mark 1, and Miss Sarah—are more than just boats. Each carries a crew with stories, families waiting at home, and a shared responsibility to fish carefully, safely, and sustainably.

As prayers were offered and blessings given, I felt a profound sense of respect for what lies ahead for these crews. Fishing for Alaska Pollock is demanding work under some of the toughest conditions on earth. Yet year after year, these professionals rise to the challenge, helping ensure that Wild Alaska Pollock remains one of the most well-managed and sustainable fisheries in the world.

For me personally, being present at the Blessing of the Fleet reinforced why this work matters so deeply. Behind every fillet, every product, and every market statistic is a human story—of dedication, family, and resilience. I am grateful for the opportunity to witness this moment, and I wish fair seas, safe returns, and a successful season to every captain and crew heading north.

As the fleet sets sail toward Alaska, they will carry with them not only nets and gear, but the support and gratitude of all of us who depend on their work. May they return home safely, with holds full and stories worth telling.

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