June 23, 2021

Deadline for New GAPP Partnership Funds Less than One Month Away

SEATTLE, WASHINGTON—The Association of Genuine Alaska Pollock Producers (GAPP) is still seeking innovative proposals for its next round of Partnership Program funding in North American and Europe. All proposals are due to GAPP by July 20th and will then be reviewed by the appropriate GAPP Committee and the Board of Directors. Final funding announcements will be made no later than early September.

“Our Board continues to see incredible value in these partnerships and bringing so many new Wild Alaska Pollock products—now more than 3 dozen—to market with our previous partners,” said Craig Morris, GAPP Chief Executive Officer. “This year, we want to think even bigger, bringing new partners into the program and working to identify new opportunities for more unique products, including those made with Wild Alaska Pollock surimi and roe.”

GAPP is currently seeking applications for partnerships in both North America and Europe. For either partnership, GAPP welcomes proposals from any organization, in any country, with a desire to build awareness and demand for Wild Alaska Pollock in those specific marketplaces. The goal is to communicate the species’ storied attributes, with particular focus on bringing this fish into new channels, new formats, or associating it with new influencers and/or recipes. All product inputs will be considered—fillets, surimi, roe, fishmeal or oil.

GAPP has updated both the application and requirements for the partnerships and encourages all interested applicants to visit the GAPP website to review all necessary program requirements including a proposal template.

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